A Slam Dunk Experience: Our Journey as a Video Creators at the FIBA Basketball World Cup


We at Ad Arch had the great pleasure of working at the FIBA Basketball World Cup 2023 to create engaging content for the players and teams from all over the world. We were contracted directly by FIBA and DAZN to create behind-the-scenes and in-game content to be shared on social media by the players, federations, and other media outlets.

This was part of a new initiative to bring the players and fans closer by creating interactive content, made to be shared immediately after the day’s games had finished. At least 4 individual highlight videos and 1 winning team video were to be completed within 1-2 hours of the games closing. The videos would then be uploaded and sent to all of the players and aforementioned groups.

The tournament brought with it long hours and non-stop intense work to capture all of the notable moments during the tournament. But the finished products and interactions with the players, as well as other workers at the tournament, made everything worth all of those late nights perfecting the team content for the victors of that day’s game.



In total we completed 125 videos during the 2 weeks of the tournament.

It started off with the content days, where the players gathered in a gym full of green, black, white screens, and other interactive stations to take pictures and videos to be used during the tournament. Here, we crafted promotional videos for each team with shots of each player. These were then sent to the players to have them share to get themselves, and their fans hyped on social media.



Once the games had begun, we were given the task of crafting those shareable videos during and after the 2 games of every day. I, myself, had the pleasure of sitting courtside (so I even appeared on the TV broadcasts a few times).

But even though I was directly in front of the court, my eyes were glued to my computer screen the entire time, so I wasn’t able to watch as much of the action as I would have liked to. But I was sacrificing that privilege to be able to bring that action directly to the fans through my content.

The games were certainly hectic, but the amount of fun and excitement buzzing throughout the arena made every day enjoyable and helped us wake up the next morning to do it all over again (despite falling asleep at 3 AM the previous night). It was also motivating (and a bit of an ego boost) when the players and teams would share our videos, getting thousands of likes on each. Seeing our work broadcast in front of the eyes of so many people across the world was extremely humbling and unforgettable.



One of the most memorable aspects of our time at the FIBA Basketball World Cup was the people we had the opportunity to meet. From fellow video creators to players, coaches, and fans from all over the world, the tournament brought together a diverse and passionate community united by their love for basketball.


The FIBA Basketball World Cup left a lasting impact on us. It deepened our appreciation for the sport, and we developed our skills as video and content creators that we will continue to use and grow in our business today and in the future. The memories of that incredible experience are a constant source of inspiration and motivation.

We at Ad Arch are looking forward to doing more similar work in the future and bringing our talents to other prospective clients who may need it.



All videos can be viewed from this link: https://vimeo.com/user/49374038/folder/17508689

Ethan White

Ad Arch Global Producer